Free audit. Fixed price. You own everything.
No discovery phase billed by the hour. No estimate that grows in week three. And no arrangement where walking away from me costs you your software.
Five steps, and you can stop after any of them.
- 01
The free audit
You fill in a short form. I ask a few follow-up questions by email and sometimes ask to see a quote or a spreadsheet. You get a written review back. No call, no cost, no obligation.
- 02
A plan with a price
What gets built, what it does on day one, what it deliberately does not do, how long it takes and what it costs. One number, fixed. If it is not worth doing, the plan says that instead.
- 03
Building
Weeks rather than months, and you see it while it is being built — usually a link you can click through, so anything wrong turns up in week one instead of week six.
- 04
Handover
It goes live on your accounts, in your name. You get the code, the data, the domain, the logins and a recorded walkthrough so the knowledge is not only in my head.
- 05
The care plan
Optional, and only if you want it. Month to month. A website needs almost nothing. An app with users and integrations needs a couple of hours. Quoted before you commit, and cancellable.
The audit is a document, not a sales call.
Two pages, usually. A description of how work moves through your business today, written down in one place — which for a lot of owners is the first time anyone has done that. Then three to five findings, each with what it is costing you in hours or in jobs that got away.
Then the part that costs me money: the quick wins you can do yourself this week without paying anybody. After that, for everything left, whether it is a setup, a small build or a custom system, and a real number.
Starting points, not quotes.
Most shops around here quote privately, so comparing anything means phoning around and waiting. Here are my numbers instead. They are honest floors rather than averages, and the audit gives you a real figure for your situation before you spend anything.
- Setting up and connecting tools you already pay for
- from $400
- Automating follow-up, reviews and status updates
- from $400
- Moving data out of an old system
- from $600
- AI set up for your business, with training
- from $800
- Websites
- from $800
- Online stores
- from $1,800
- Custom tools and internal apps
- from $1,000
- Ads, SEO and ongoing consulting
- on request
- Care plan
- quoted per project
What moves the number: how many people use it, how many roles and permissions it needs, and how many other systems it has to talk to. Not how it looks.
What is yours at the end
- The domain, registered in your name, on your card
- Every account — hosting, email, analytics, platform logins
- The source code, and the data inside it, exportable at any time
- A recorded walkthrough, so the knowledge does not live only with me
- The right to hire somebody else to work on it, without asking me
There is no lock-in here and nothing held over you. If you stop the care plan, nothing disappears — it is your code, on your accounts. You lose the monitoring and the small monthly changes, and you keep everything else.
A one-person shop can only trade on that. The moment leaving me is expensive, I am competing on how hard I am to get rid of instead of on the work.
When I am the wrong person to call
If you need a mobile app in the App Store, a team of five starting Monday, or software for a company with hundreds of staff, I am not it — and you will hear that in the first email rather than after you have paid for a discovery phase.
I also don't take on the maintenance of large WordPress installations with thirty plugins. I would rather rebuild something small and reliable than promise to keep something fragile alive on a monthly fee.
And if the honest answer is that your process needs writing down before it needs software, that is what the audit will say. It costs nothing to find that out, and it is the most common finding I write.
Money, scope and the awkward questions
How do payments work?
Half to start and half when it goes live, for anything over $1,000. Smaller setups are invoiced when they are done. Interac e-transfer or card. No retainer, and no deposit you forfeit.
What if we want changes while it is being built?
Small changes are part of the work. I would rather adjust than hand you something you have to live with. If a change genuinely makes it a different project, I say so, tell you what it adds in time and money, and let you decide before I do it.
What if it doesn't work the way we hoped?
You will know long before the end, because you are looking at it while it is being built. If something we agreed on does not work as specified, fixing it is on me, not on your invoice.
Can we edit it ourselves afterwards?
Content, prices, options, users and templates are built as configuration, so yes. If you want to redesign pages yourself, say so at the start and I will put you on a platform instead. That trade between speed and self-service is much better decided at the beginning.
What happens if I stop the care plan?
Nothing disappears. It is your code on your accounts. You lose the monitoring, the backups and the small monthly changes, you keep everything else, and you can come back later or hand it to somebody else.
Will you sign an NDA?
Yes, gladly, and I treat your data as confidential whether or not one is signed. I work with production systems for a living. Discretion is not an optional extra.
Ten minutes now, a written answer in a week.
The audit is free, does not need a phone call, and ends with real numbers instead of a sales conversation.